Brand Risk: Adding Risk Literacy to Brand Management
(Gower Publishing, 2008).

David Abrahams

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How to Build Your Reputation: The Secrets of Becoming the Go to Professional in a Crowded Marketplace.
(Ecademy Press, 2007).

Rob Brown

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Purple Cow: Transform Your Business by Being Remarkable.
(Penguin Books, 2005).

Seth Godin

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Patents, Registered Designs, Trade Marks and Copyright for Dummies.
(John Wiley & Sons, 2008).

John Grant, Charlie Ashworth and Henri J.A. Charmasson

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. 2nd ed.
(Kogan Page, 2011).

Matt Haig

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed.
(Kogan Page, 2012).

J.N. Kapferer

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers.
(John Wiley, 2011).

David Meerman Scott

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The Brand You 50: Reinventing Work.
(Knopf, 1999).

Tom Peters

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The 11 Immutable Laws of Internet Branding.
(Harper Collins, 2000).

Al Ries and Laura Ries

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Visual Hammer.
(Kindle, 2012).

Laura Ries

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Start with Why: How Great Leaders Inspire Everyone To Take Action.
(Penguin, 2011).

Simon Sinek

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Differentiate or Die: Survival in Our Era of Killer Competition. 2nd ed.
(John Wiley & Sons, 2008).

Jack Trout

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