You can change the world

If the video above does not work on your device click here to view. Steve Jobs’ powerful message in this video is that essentially anyone of us has the potential to change the world. As Jobs’ says on how to avoid a limited life “life can be much broader once you discover one simple fact....Read More »

By Shireen Smith | December 15, 2014

Branding Your Business

The clearer you are about how you differ from competitors the easier it is to reach your aspirations in business.  As an IP lawyer interested in branding, I looked into how to differentiate a law firm  in a series of blogs in 2011 when I wanted to better differentiate Azrights. I concluded that the time to engage...Read More »

By Shireen Smith | September 1, 2014
Image of the Legally Branded Book

Merging of Shireen Smith and Legally Branded Blogs

I have decided to merge my personal Shireen Smith blog with this Legally Branded site as a way to consolidate my blogging efforts. From now on this site’s primary purpose will be to function as my blog at www.shireensmith.com and book titles which I author, such as Legally Branded, will simply be redirected to this...Read More »

By Shireen Smith | December 11, 2012

Zumba- The Success Is In The Name

Zumba is a dance fitness program that has taken the world by storm. As mentioned last week, it has become many people’s favoured way of getting fit and is now one of the biggest branded fitness programs in the world. The Name A lot of Zumba’s success is in its choice of name.  Imagine if...Read More »

By Shireen Smith | November 9, 2012

Zumba – Reasons for The Brand’s Success

Zumba is a dance fitness program that has taken the world by storm. It has become many people’s favoured way of getting fit with as many as 14 million taking weekly Zumba classes, meaning that it has become one of the biggest branded fitness programs in the world. However, Zumba does not just stop at...Read More »

By Shireen Smith | November 2, 2012

Legally Branded Book Campaign

Legally Branded has now been out for almost a month and has so far received a number of five star reviews on Amazon. The book has essential, 'need to know' information for every small business owner or prospective entrepreneur.  It fills a much needed gap in the market by being written in an accessible way.  Therefore,  Azrights...Read More »

By Shireen Smith | October 10, 2012

Apple vs Samsung: Protecting Innovation or Damaging their Reputation?

A lot of attention has been garnered by the high profile Apple vs Samsung case in which Apple has come out victorious. The issue involved several disputes over whether Samsung was infringing on Apple’s patented functions or trade dress. For the details of the trial, see the Guardian’s guide to the key issues. The Jury...Read More »

By Chloe Smith | September 26, 2012
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