Successfully manage your IP
assets, protect your brand and
add value to your business in
the digital economy.
We’re undergoing a quiet revolution. The new currency in our digital economy is information, ideas, know-how, brands, systems and data.
Whether you’re starting new a business, building a brand identity or launching a new product or service, you’re also creating intellectual property.
Logos, Trade Marks, Designs
Copyright, Intellectual Property,
Internet Law, Social Media,
Every business needs to know how the law of brands affects its use of names – a common trap for the unwary. Even if a business thinks it is too small to be a brand, there are many aspects of brand law to be aware of, such as copyright and internet laws relating to website, and social media. Digital word of mouth is common by-product of social media, so that management of business reputation involves some understanding of brand law, even for a business that is not online. There is a serious gap in the market for books that discuss brand law in an accessible way for small business owners.