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Hi, I’m Shireen Smith. I am the author of the book Legally Branded, and blog here in my personal capacity. As the founder and owner of an Intellectual Property law firm (Azrights Solicitors) which helps businesses to bring their ideas to life, and to license their brands, I am interested in the law business, and also in all things related to branding.
Although my background is firmly in law I have picked up experience of branding through running my business, and being part owner of a web development, and internet marketing business, Ferreter.
My background as an in-house lawyer very much informs my approach to legal work. That means, I’m practical and commercially minded. Seeing the mistakes some clients make made me realise that business owners need help in a bigger way than just with law. Setting up a website and an online brand involves knowing about a lot more than just IP rights if you are to avoid problems along the way. A joined up approach is the way to achieve an effective outcome. So Legally Branded is a good starting point if you want to understand the issues.
These are all websites I am involved in.
Apart from IP and branding, other topics I write about are websites, internet marketing and social media. Recent articles I have written on this area, include a chapter for Bloomsbury’s recent publication Reputation Management: Building and Protecting your Company’s Profile in a Digital World.
This blog is the result of the merging of two separate sites, meaning that some of the older blogs in the archive have been transferred over from the site that used to reside at the domain name shireensmith.com. I have now stopped using that site, and instead am using this site which was initially dedicated to the Legally Branded book.