I have finally finished writing Legally Branded, and it feels so nice to hold it in my hands at long last.
Unless you’ve written a book you would not believe how much effort goes into producing one.
There is a huge amount to learn about book publishing as I mentioned in my post on Azrights. Early on I decided to self publish the book, and got straight down to writing it.
First there’s the sorting out the book’s structure, and content. Next is to carve out the necessary time to write it. I then showed my book to an experienced publisher, and she recommended working with an editor.
So, then your editor picks you up on sense and meaning, and structure, and you have to go over the chapters reworking, and clarifying the meaning for readers.
Writing is only half the battle
When you’ve finished writing the book you naturally assume that’s the end of it. But no. This is when you realise the writing of the book may have been the easy part.
Typesetting the book is the next hurdle. The typesetter expects you to provide instructions as to how the internal pages of the book should look. Will you feature illustrations? How will you break the book up and make it look more digestible? I was stumped. Luckily, my copy editor came to the rescue here and took charge.
However, there was a lot more of my time involved than I had realised to further review and clarify, following her comments, and typsetting suggestions.
Each time someone does anything on the book you have to review it. After the typesetting was complete, I had to find someone to professionally proof read the book.
I assumed this was merely the type of work a careful junior secretary might do to pick up typos, but it seems the job is a lot more involved. The proof reader will look at the page proofs and pick up page breaks, end of line breaks, unwanted double spacings, running heads, and notice whether text is correctly justified, centred or whatever. She is the one who ensures there’s consistency in font usage, sizes and line spacings. Awkward widows and orphans (publishing jargon for words or short phrases left hanging alone at the beginning or end of a paragraph or column) are picked up as are spelling mistakes, and typos. Then, once you’ve reviewed the typesetter’s implemented changes, there is the index’s work to slot in. If page numbers in the book have changed, this is going to impact on the indexer’s page references so you have to be careful to sort these details out before releasing the final product.
Finding the time
I commenced my journey to produce this particular book back in July 2011, and have been working on it since. I left it to one side for a 2-3 month period when I realised I hated the first draft, and had no clue how to move on from there. But eventually, if you want to write a book strongly enough, you find the answers you’re looking for.
It wasn’t easy to find time for all this. My weekends, evenings, and any time not spent working in the business of running Azrights, was spent writing, editing, redrafting and finalising the book. It definitely feels like an accomplishment to have come to the end of this marathon task.
Why write a book?
I decided to write Legally Branded when I noticed there were no accessible books for business owners on the legal aspects of branding. I wanted to use my expertise and knowledge in the field of IP law to guide small business owners on the laws relevant to brands and online business.
I love helping people to achieve their dreams. My guidance can make their path a lot easier. Having founded and run Azrights for over 7 years, there’s a lot of help I can provide to a new business in terms of understanding the internet, and identifying the legal issues that are too important to ignore, or address by buying a template.
The way I regard my role of adviser to business owners is by analogy to someone who can see potholes and mines ahead, as well as bridges and the odd oasis. I want to warn them to avoid the pitfalls and dangers, and to guide them towards the bridges and oasis. Some choices entrepreneurs make in terms of IP law issues can help them achieve much more substantial and rapid success than others.
If only more business owners saw the point in taking IP advice, more of them might avoid the pitfalls and mistakes that regularly trip up the unwary or which reduce the impact they might otherwise have had.
I help early stage businesses to overcome legal claims, such as for infringing on the rights of others. If they paid a fraction of these fees before they started up to avoid infringing on others’ rights they might ultimately stand a better chance of succeeding. It’s so important to get a business off to a proper start, and I hope my book will help business owners to understand why.
The final push
Work is far from over on Legally Branded. Yes the content may be there, but now comes the really time consuming bit – namely, marketing the book. Review copies need to be sent out, the book launch needs to be organised, guests invited. The list is endless.
But that’s not to say it’s not exciting, it certainly is. The British Library has been booked for the book launch by my firm Azrights, who are sponsoring the event. As this press release explains, the launch will be on September 11th. There will also be a virtual launch which can be attended by everyone from all around the world. We are hoping to feature a live stream from the main event, if the internet connection of the venue will allow this.
I am very excited to be able to celebrate the book’s launch at long last and am pleased to have pushed myself to the end to complete the book, and it feels well worth the task. As they say, nothing worthwhile in life comes easy.