Choosing the wrong type of name sets you up for reduced revenues and damages your market share. And it’s important to know how to check whether your chosen name is available before you adopt it. Googling, and just checking domain and company availability is not enough. If your checks are inadequate your brand will be legally unstable so get this video series to discover:
Shireen Smith is a lawyer and founder of a successful law firm, Azrights. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their intellectual property when launching, growing and exiting their businesses. Under her separate business, Azrights International Ltd she brings the wealth of insights this background has provided her with to training courses on intellectual property and related topics.
Shireen Smith brings her years of experience as an IP lawyer with specialist knowledge of the digital playing field to highlight the new threats and opportunities of IP in today’s global marketplace. Combining comprehensive coverage of all areas relating to IP with real case studies of IP in action
Legally Branded explains that a brand essentially involves having a reputation for delivering on a certain promise. For a small business it could mean being the ‘go to’ source for something that the business uniquely provides. We live in increasingly competitive times, and achieving brand status is often the only way to attract enough business.
Azrights is an award winning, niche Intellectual Property (IP) law firm advising on the A to Z of intellectual property (IP) rights and related business law – hence the name. Our services cover every area of IP (copyright, trademarks, patents, designs, confidential information, and privacy law, to name the main ones). We are a one stop shop for all your intellectual property and commercial legal needs.
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Three Essential Steps To Protecting Your Intellectual Property
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