How To: Producing Corporate Video

Producing corporate videos for your business could make all the difference to whether you end up with a successful end product or not. So, I thought it might be interesting for anyone thinking of producing an animated video for their business to know about the process we went through to get our latest video which...Read More »

By Shireen Smith | October 9, 2015

Transforming the Law – 15 years on from publication of Richard Susskind’s book

In his book, Transforming the Law, Richard Susskind highlights how in the past, lawyers used to advise on general business matters, whereas they have increasingly assumed a more restricted role, and have tended not to stray from the purely legal. He contrasts accountants who have greatly broadened their scope of services, such that auditing and...Read More »

By Shireen Smith | July 30, 2015

Digital IP – Intellectual Property Revolution

It’s almost exactly 3 years since I finished my first book, Legally Branded. At the time, I thought: never again will I write another book. Yet here I am embarking on the final edit of my second book, ‘Intellectual Property Revolution’ out in mid-October. Given the hours which go into producing a book, you may...Read More »

By Shireen Smith | July 14, 2015

You can change the world

If the video above does not work on your device click here to view. Steve Jobs’ powerful message in this video is that essentially anyone of us has the potential to change the world. As Jobs’ says on how to avoid a limited life “life can be much broader once you discover one simple fact....Read More »

By Shireen Smith | December 15, 2014

Branding Your Business

The clearer you are about how you differ from competitors the easier it is to reach your aspirations in business.  As an IP lawyer interested in branding, I looked into how to differentiate a law firm  in a series of blogs in 2011 when I wanted to better differentiate Azrights. I concluded that the time to engage...Read More »

By Shireen Smith | September 1, 2014
Image of the Legally Branded Book

Merging of Shireen Smith and Legally Branded Blogs

I have decided to merge my personal Shireen Smith blog with this Legally Branded site as a way to consolidate my blogging efforts. From now on this site’s primary purpose will be to function as my blog at and book titles which I author, such as Legally Branded, will simply be redirected to this...Read More »

By Shireen Smith | December 11, 2012

Zumba- The Success Is In The Name

Zumba is a dance fitness program that has taken the world by storm. As mentioned last week, it has become many people’s favoured way of getting fit and is now one of the biggest branded fitness programs in the world. The Name A lot of Zumba’s success is in its choice of name.  Imagine if...Read More »

By Shireen Smith | November 9, 2012
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