Books

Intellectual
Property
Revolution

Successfully manage your IP
assets, protect your brand and
add value to your business in
the digital economy.

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We’re undergoing a quiet revolution. The new currency in our digital economy is information, ideas, know-how, brands, systems and data.


Whether you’re starting new a business, building a brand identity or launching a new product or service, you’re also creating intellectual property.


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Legally
Branded

Logos, Trade Marks, Designs
Copyright, Intellectual Property,
Internet Law, Social Media,
Marketing

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Every business needs to know how the law of brands affects its use of names – a common trap for the unwary. Even if a business thinks it is too small to be a brand, there are many aspects of brand law to be aware of, such as copyright and internet laws relating to website, and social media. Digital word of mouth is common by-product of social media, so that management of business reputation involves some understanding of brand law, even for a business that is not online. There is a serious gap in the market for books that discuss brand law in an accessible way for small business owners.


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