Meet Shireen Smith

Shireen Smith is an intellectual property lawyer and business advisor specialising in trademarks and brands, and founder of IP law firm Azrights.

Her interest in business and entrepreneurship led her to in-house positions at Coopers & Lybrand and then Reuters. She briefly returned to private practice, working at the international law firm Eversheds while raising her two daughters.

Shireen is also a trained journalist and writes extensively about brands, business and IP on her various blogs. She has a strong social media presence, including a You Tube channel, and has published articles in numerous journals. She has been a regular speaker at the British Library, LSE and at conferences for the legal industry and entrepreneurs, and has written 2 books, Legally Branded and Intellectual Property Revolution, which focus on the impact of the internet on business IP.

Intangible assets are more important than ever to businesses, yet many entrepreneurs are unaware of the IP implications of their work or their brand creation. Drawing on her own marketing experience with Azrights and her extensive work with clients, Shireen created Brandtuned as a unique combination of branding and IP that helps businesses position themselves for the 21st century.

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Intellectual Property Revolution

Shireen Smith brings her years of experience as an IP lawyer with specialist knowledge of the digital playing field to highlight the new threats and opportunities of IP in today’s global marketplace. Combining comprehensive coverage of all areas relating to IP with real case studies of IP in action

Legally Branded

Legally Branded explains that a brand essentially involves having a reputation for delivering on a certain promise. For a small business it could mean being the ‘go to’ source for something that the business uniquely provides. We live in increasingly competitive times, and achieving brand status is often the only way to attract enough business.



Azrights is an award winning Intellectual Property (IP) and brand consultancy advising on the A to Z of IP rights, related business laws and brands and marketing – hence the name. Our services cover “soft IP”, namely, trademarks, patents, designs, confidential information and privacy laws.

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