Baby Boomers – 6 Reasons To Avoid Stereotypes In Your Marketing

baby boomers Jun 17, 2019

A LinkedIn connection recently messaged me saying “this may be of interest to you and relevant to your situation”. The link was to an article on retirement.

Really? She thinks this sort of message is going to sell anything to a baby boomer?

In case you need reminding, baby boomers are those of us born between 1946 and 1964, so about half are at retirement age, which is currently 65 in the UK.

Referring to a baby boomer as old is hardly a winning approach. Here are 6 reasons why not.


Reason #1 – Don’t Intend To Get Old

Baby boomers are a generation that never intended to get old. As Roger Daltry of the Who evocatively puts it in the song ‘My generation’, he hopes to die before he gets old. Hence why he is still going strong at 75, performing and singing, while Mick Jagger of the Rolling Stones also 75 still tours, and is back dancing after his recent heart surgery.

Music invariably reflects the culture of its time and this refusal to...

Continue Reading...

50% Complete

Join Now

By signing up for Legally Branded Newsletter, You will gain insights every week on intellectual property. Paying attention to IP is the way to discover what steps to take to preserve the value of your assets, to grow your profit margins, create new income streams, protect your market share, and prevent competitors from copying your ideas.

We Respect Your Privacy