We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should you deal with that?
Business branding is about creating a comprehensive message for your company and product or service, using names, logos, slogans, copy and other collateral. Branding actively creates the perception you hope consumers will have through coming into contact with your company, product or service.
Personal branding makes some people uncomfortable because it evokes an impression of falseness. If people spend time thinking about how they want to come across, surely that means they are being artificial rather than authentic? They might be too focused on creating the ‘right’ impression rather than just being themselves?
Personal branding is one small but necessary facet when it...
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