There are 5 crucial points to know about trademarks that might change your entire approach to branding and trademark registration. I’ll start by answering the question what is a trademark.
What is a Trademark?
Trademarks are signs used in business to identify products and services in the market place.
Customers can find you by recognising your unique sign identifiers and avoid confusing other providers for you. You might have a variety of identifiers – your name, logo, and tagline being the typical ones.
The single most common one people would recognise you by though, especially if they look for you online, is your name.
So, if you have delivered a good and effective service, and customers want to buy from you again or refer their friends and family to you, the unique identifier they would use to do so will be your name – often not your own personal name, but your business or brand name.
A trademark is a device or tool created by the law...
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