Doing More with Social Media for Your Business

social media Sep 29, 2020

Constantly working on branding and IP projects means that I’m always coming up with new ideas on what I can offer clients to help them get more from my service. One example of this is my newest product and forthcoming book, provisionally called Brand Tuned - How to Create an Inimitable Brand to Win Business in a Noisy World.

However, one niche that always seems to be hit or miss for people when it comes to return on investment is social media. That’s not to say, I haven’t had some major successes personally, but, on other occasions, a piece of content will only secure a few hits.

The question arises - ‘Is social media even worth it?’

The obvious answer is ‘yes’, but only with the right type of content – content that really reflects your brand and makes an impact with your target audience.

Gary Vaynerchuk knows a bit about that. That’s how he’s managed to build a hugely successful social media agency with over 1000 members...

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How to Promote Your Business on Social Media

social media Jul 13, 2020

Over the last few years, I have really enjoyed creating content to share my thoughts about brands and IP because that is how I refine my thinking and develop new ideas. In the process, I have come up with a framework that moves the needle for business owners. It’s a product called Brand Tuned, which my next book will cover.

Yet in consistently putting out content on a range of social media platforms I have sometimes wondered whether there is any point in continuing these marketing efforts given that I do not get a lot of engagement on any of the platforms. There is the odd hit piece of content, but as a rule, I might typically get 4 or 5 likes on a LinkedIn update for example.

Is it worth continuing is something I ask myself a lot?

Although they say not to compare yourself to others, it is difficult not to do so, and to feel you are lacking in some way. Inevitably I have found myself wondering what content would have more impact.

I know Gary Vaynerchuk’s advice is to...

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