Blog

Why Is A Good Name Important to a Company?

names Oct 06, 2019
 

Names are one of the most important assets of a business because they are a container of its value as it grows – its brand equity.

Take the time to learn more about what’s involved when you’re creating an identity for your business because names play a central role to your business protection too. 

The first element of your brand identity to focus on is the name. While a logo is also an important component of your brand identity, you should separate the two steps. That’s because the help you need when you’re picking a name is quite different to the help you need when you’re having a logo designed for your business. For example, checking that you may lay claim to a name is something a trade mark lawyer who ‘gets’ branding is most suited to helping with.

Then once you have a good name and have worked out what you’re aiming to achieve with your business, you’ll be ready to get a designer to help you to create a fantastic...

Continue Reading...
Close

50% Complete

Join Now

By signing up for Legally Branded Newsletter, You will gain insights every week on intellectual property. Paying attention to IP is the way to discover what steps to take to preserve the value of your assets, to grow your profit margins, create new income streams, protect your market share, and prevent competitors from copying your ideas.

We Respect Your Privacy