Business Failure – How Not To Get Blindsided

business Sep 08, 2019

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel.

Asking ourselves the question ‘what business am I really in’ is not just something that’s nice to do in order to identify business development opportunities. It’s actually critical to avoiding business failure.

Take Kodak as an example.



Kodak is a cautionary tale that illustrates why it’s imperative to stay relevant to customers. Had that company asked itself this question it might have discovered that it was not just in the film business but in the memory preservation business too. 

By defining themselves and their role in this wider way they would undoubtedly have reacted more appropriately to the changing technological landscape that digital cameras presented.  

Kodak did not fail because it missed the digital age. It actually invented the first digital camera in 1975. However, instead of marketing the new technology,...

Continue Reading...

50% Complete

Join Now

By signing up for Legally Branded Newsletter, You will gain insights every week on intellectual property. Paying attention to IP is the way to discover what steps to take to preserve the value of your assets, to grow your profit margins, create new income streams, protect your market share, and prevent competitors from copying your ideas.

We Respect Your Privacy