We recently launched a survey about intellectual property because I’d noticed that clients and prospective clients often struggled to know what IP is, and what’s involved to identify and protect it.
So, if you’ve ever wondered how to identify IP issues when branding or developing a new product or service, what you need to do, when you need to do it, and what steps are involved to protect your IP, then you may be interested in the results. 75% of entrepreneurs do not know what IP issues arise when implementing new ideas. The rest only had a vague idea. As for when to protect IP, only 9% said that yes they know when to protect IP and how to protect it. The vast majority did not know how or when to protect their IP, and are not confident about how to check whether they may legally use a name.
Consequently, following these survey results I’ve decided to run a beta version of my upcoming IP Fundamentals e-Course. This will be half the price of the...
Thinking about and taking steps to protect intellectual property is how you turn intangible assets into exclusive property rights.
Depending on the type of IP right in question, the property right lasts for a certain length of time, which may often be renewed on payment of further fees.
Taking the right steps to protect an IP right enables your SME to claim ownership over its intangible assets and exploit them to their maximum potential. In short, IP protection makes intangible assets a bit more tangible.
Legal protection involves different steps depending on the type of IP. For example,
1. Copyright generally involves reviewing the legal agreements you have in place, and making sure your rights are safeguarded.
2. Trade marks involve choosing names carefully, as only names that can function as trade marks are protectable. Also, if a name is not available then you may not...
If you want to create a differentiated position in the market guided by integrated marketing and intellectual property thinking that will increase your success then sign up for the Challenge!
12 Day Challenge will be happening from 1st-12th February. Every day during that time, you'll receive an email with a link to a new training video.
By signing up for Legally Branded Newsletter, You will gain insights every week on intellectual property. Paying attention to IP is the way to discover what steps to take to preserve the value of your assets, to grow your profit margins, create new income streams, protect your market share, and prevent competitors from copying your ideas.