So there are lessons we can take away from them. Let’s look at Wilde’s ‘The Importance of Being Earnest’ for some branding lessons.
Wilde has this to say about first impressions:
‘Something tells me that we are going to be great friends. I like you already more than I can say. My first impressions of people are never wrong’ First impressions still carry a lot of weight in our modern day society.
For example, when we first meet someone, that person’s handshake, their demeanour, clothes, and the way they speak all create an initial opinion about them. It can be very difficult to change these first impressions too.
Similarly, our initial impressions are often the reason we form a certain impression about a business.