The subject isn’t well understood, yet it’s worth paying attention to this to protect your business.
To understand the available legal protections for logos let’s first look at examples of the different types of a logo that you may want to protect.
There are 3 variations:
1. A combined mark – that is a word and an image, looks like this:
The words incorporated within such a logo should be checked for trademark purposes before using the logo to ensure it is not already trademarked by a competitor.
This is necessary even if you have already registered the company or domain name.
As a separate matter also have a trademark search to check that the image element is not too similar to a competitor’s trademark.
2. A stylised mark – that means a word on its own like this:
The words incorporated within such a logo should be...